Start with relevance and intent
Write down the questions people ask before choosing your service: what it costs, how it works, what to compare and what they need before starting. A useful topic should have a clear relationship to a real page or offer on your website.
For a small web design business, preparing a website brief may be a better fit than broad technology news. Review suggested topics during setup and remove ones that imply services, locations or product features you do not provide.
Bring your research into the queue
Add the keywords you have already selected, along with notes that explain the angle, audience and boundaries. Specific instructions help distinguish two topics that would otherwise become similar articles.
Use exclusions for subjects your business should not publish about. Revisit the queue when your offer changes or when existing articles already answer a question. More topics are only useful if they give readers something new.
Use dedicated research tools where needed
This workflow turns relevant topics into a publishing plan. If you need a particular keyword-volume dataset, competitor backlink analysis or a complete technical audit, use a tool or specialist that provides it. Treat any suggested topic as something to assess, rather than a promise of search demand.
Once articles are live, available Search Console data can help you understand which queries and pages receive impressions or clicks. Use that evidence alongside customer conversations to improve the next topic choices.
Common questions
- Can I use keywords from another tool?
- Yes. Add the selected keywords and any brief notes in Topics. Your own keywords can be prioritised ahead of suggested subjects.
- Should I approve every suggested topic?
- Review suggestions against your services, audience and existing content. Remove unrelated or repetitive ideas and keep topics you can support with useful information.