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Business, facts and voice

Set your business name, source-backed facts, background and writing voice.

Your business

Open Business for the selected site. Business name is used in articles and as the author name; it can have up to 60 characters. What your business does is background in your own words, rather than a verified fact to quote. Click Save changes when you are done. Saved changes apply to new articles.

What we may say

Put facts in Facts, one per line. Facts quoted from your website are checked there again before an article publishes. Anything you add or reword is used as background until it has a source. A statement being present in this box does not make it verified.

Keep the public source accurate and remove facts you no longer want used. When an article contains an unsupported claim, correct or remove the claim in Review, then request checks again. Checks and delivery problems

How we should sound

Use How we should sound for tone, wording to use or avoid and the audience you write for. Save it with the other business changes. To rule out whole subjects, add phrases under Off limits on Topics instead. Topics and off limits

Article images

The same page has separate image settings, with their own Save image settings button. Use those for image style and brand colors. Saving the business form does not replace that image-settings action. Article images

Still stuck? Email us and tell us what you need help with.